Promotional Advertising is the best advertising investment anytime… but especially in slow economic times.
Surveys conducted in every slowdown/recession in the past 40 years have established a business truth: Firms which maintain or increase advertising expenditures during difficult economic times sell more…at a profit…then their competitors who cut ad budgets.
Promotional advertising through the use of promotional products gives the best return on investment because:
Eliminated waste found in mass media.
Is targeted to customers and known prospects.
Low cost per impression.
Provides a long life for the advertising message.
Is received with a "Thank You" from the recipient.
A simple lesson…if you plan to be in business when the economy improves…advertise now!
Dear Roberta,
You did it again! What a great session of showing women "How to Get Down to Business". I don't think we could have asked for anything more…great attendance, great enthusiasm (as exhibited by the alert attention of the audience and their great questions), and great information that you imparted. Not to mention the terrific handouts.
Thank you so much for sharing your time and expertise with our community. It is clear that there is a strong interest in the topic. Thank you, too, for pointing us in Debbie's direction, as it was a perfect media connection and proved to be the best of avenues to publicize the program.
As always, it has been a pleasure to work with you. Your professionalism shines through, and I never have any worries that you will not deliver. Please extend our appreciation to Ken Marchant. It was nice to have him introduce you and provide his poignant testimonial.
~Sincerely, Geni Sowell, Programming Director, Pasadena Public Library
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