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Promote your business
with mobile text alerts!
1. The advertising message is sent to directly to your customer's cell phone.
2. The message is "Op - In"...Spam Free
3. This is a great way to reach High School, College and 20+ consumers who are traditionally challenging to reach.
4. Texting is a preferred informational medium with many modern professionals.
5. Texting offers a cost effective method of repeated exposure.
6. Texting offers a unique sense of urgency and CALL TO ACTION for your advertising message found exclusive for this medium.
 Some statistics on Mobile Texting
 97% of texts are read, typically within a few moments270M mobile phone subscribers in the U.S.77% of mobile phone users regularly text vs. 25% of consumers evening using Facebook and only a few percent on Twitter (even fewer ever see tweets or status updates)The mobile phone is the #1 preferred technology device among Gen YersTexting is the #1 preferred way to communicate among Gen YersThe average mobile phone user sends/received 584 texts vs. 200 phone calls per monthText message marketing has a 7% response rate vs. 1% response rate for email marketing |
 Choice of Plans
Plan A
Per number of people on your list, Unlimited Texts: Includes one keyword
$25.00 monthly 0-100 on your list$50.00 monthly 101-200 on your list$90.00 monthly 201-400 on your list$125.00 monthly 401-800 on your listPlan B
Per Text: From 250 - .29 each.
Set-up: 12.50 for Keyword Set-Up, authorized mobile number or random keyword. Options: Add a monthly fee of $30.00 for custom keyword maintenance. Add a montly fee of $25.00 for authorized mobile number.
No contract...
either plan!
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Best Practices to get started.
1. Create opportunities to develop your OP-In lists
2. Using short code technology (most widely used technology for text messaging with is aready in most cell phones.)
3. Your offer should be compelling AND simple. Move to "fun and creative promotions once your customer has been warmed up to your marketing efforts.
4. Have a start and ending point to promotions
5. Educate your employees about your campaigns
6. Test your program!
Ideas For Text Promotions
SalesAppointment RemindersSpecial OffersInformation about Sales and EventsBirthday PromotionsContests, Scavenger HuntsPolling & .VotingEmergency NotificartionTime Sensitive Information"Regardless of whether you start slowly or jump right in, mobile marketing promises to strengthen your connection with your customers and provide you with invaluable feedback, incredibly fast."
~Jeff Hayzlett , Chief Marketing Officer, Vice President, Eastman Kodak Company
According to the common Short code administration: "This trend is expected to continue and it is estimated that 600 billion messages were sent during 2008. Since the first quarter of 2005, the number of active text users has grown from 25% to 64%."
Analysts estimate that worldwide 3.4 billion mobile messages will have been sent in 2008, rising to 4.9 trillion in 2011!
According to the Mobile Marketing Association, by 2011 more than half of brands are expected to spend between 5% and 25% of their marketing budget on mobile marketing
Microsoft Advertising commissioned research to understand mobile media consumption and advertiser opportunities among U.S. Smartphone and iPhone users
"We found that many Smartphone users are already inviting brands into their mobile world and reaping the benefits, often without even considering this as advertising. And nearly all responded positively to mobile advertising that delivers real benefits"
According to the Mobile Marketing Association and research partner Synovate: "Applications that garner the greatest interest include mobile couponing, status alerts regarding current accounts or products owned and alerts"
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 Roberta Nadler & Associates
(Offices in Palm Springs, Conejo Valley and Pasadena)
611 Palm Canyon Blvd., Suite 7-287, Palm Springs, CA 92264
Office phone: 866-977-7792
Fax: 760-418-4374
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