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Public Relations n. The practice or professional of establishing, maintaining or improving a favorable relationship between an institution or person and the media.
Let us develop and execute a strategy for "getting the word out" about your company or organization by designing a customized campaign to meet your specific needs. Our public relations services include writing and pitching press releases, facilitating media interviews and trade show appearances, and creating online and traditional press kits…all with a focus of communicating your message in ways that make an impact.
We Book Speakers!
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Some Sample Press Releases:
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| Pet themed promotional advertising items work for many brands, ads a creative marketing flair for many businesses, and is a good match for the growing category of pet industry related companies. Connect to your customers through pet themed promotional products just makes sense. It's a great way to appeal to your customers and make new ones as well! Promoting your business to pet lovers extends well beyond being in the mainstream pet industry. In today's competitive environment, pet themed marketing can help give your business the all importantedge!
Look at Motel 6, Red Roof Inns and the Ritz Carlton effectively tapping into the growing trend: families traveling with pets. Dozens of celebrities are involved with saving pets or creating the next best pet food or doggie shampoo. Many major retailers are inviting pets into their stores.
Moreover, countless pet businesses are rapidly emerging ...even in today's economy. They range from dog park architects to "pet & car washes"; from gourmet pet café’s to specialty pet clothing stores. Dog grooming is still a growing market segment along with healthy pet food, treat, and toy stores. Today, there are 70 million (and growing pet owners) spending 40 billion per year. The tremendous business opportunity from this growth has created many Entre-pet-eurs
Dedication to our 4 legged companions appeals across generations. Pets are the boomers new grandchildren and a stamp of authenticity for the younger generation. Focusing on pets is a national past time. They help many of us deal with daily stress. Pets are an integral part of presidential politics. Reading pet blogs is a mass media phenomena. Being Pet-centric, is not a counterculture, but instead, a new comfort food, re-focusing us in era of real unrest and uncertainty.
Historically, dogs have helped with police work . Today, they now are known to detect diseases, promote general health and psychological well being for their owners. Our four footed friends are used to help shy children learn how to read. They are great for seniors needing company or the sick needing comfort. Dogs are mainstream and are the “windows” not of the computer, but of people’s hearts.
If you reach out to a person’s pet, you’ve connected to their emotions. This is good for business. Today, there are many both cute and functional pet themed promotional advertising products. They are designed to imprint your logo or message. Try handing them out at events, doggie yappie hours, or trade shows for business prospecting. Include them in your direct mail campaigns. Offer them as a prizes or incentives. Pet products are terrific referral and Thank you gifts. Show your customers you, your brand and business is genuinely pet friendly.
Some ideas:
Paw shaped chip clips
Pet bowls and food scoops
Paw, dog and cat shaped magnets
Doggie shaped photo frames
Bone shaped flashlight/key rings
Dog or cat shaped pens
Pet themed calendars
Pooch emergency kits, plus more.
Doggie treat carry bags
Here is a link to to a "doggie mania" promotional advertising flyer.
Tips on increasing your tradeshow booths results revenueFor many companies, tradeshows are the #1 source of leads, new customes, and orders. Each dollar invested really counts. Here are a few tips:
1. Be Prepared. Create a "show theme". Pre-show mailings boost effectiveness. Or send out a mailing with a response hook enticing people to go to the booth. Develop a well thought out promotional campaign. People go to show to learn ...however why not make it fun?
2. Create a "buzz" for your booth. At the booth, have a "mini" event.
Contests, prizes, drawings, free stuff really make a difference. Many booths have a fun theme. One booth had a hourly contest with big prizes to see who could put various puzzles together the fastest. A tried and true approach is a golf putting contest. Or the exhibitor mailed out keys and attendees stopped by the booth to see if their key unlocked the "prize box". Many creative ideas exist to give your booth the "extra edge".
3. Do as much PR for your booth in appropriate media. It dosn't hurt to advertise either!
4. Develop a system to collect information at the booth, and measure results. Many companies offer cool incentives for purchases at (or in a short window) after the show to stimulate results.
For creative ideas on how to increase your shows revenue, feel free to contact Roberta Nadler at rlnadler@ConnectTheDotsAdvertising.com
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 Roberta Nadler & Associates
(Offices in Palm Springs, Conejo Valley and Pasadena)
611 Palm Canyon Blvd., Suite 7-287, Palm Springs, CA 92264
Office phone: 866-977-7792
Fax: 760-418-4374
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Pet themed promotional advertising items work for many brands, ads a creative marketing flair for many businesses, and is a good match for the growing category of pet industry related companies.