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  • The Power of Perceived Value

    The Power of Perceived Value

    In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

  • Green Thumbs Love Promos

    Green Thumbs Love Promos

    Green Thumbs Would Love Getting a Promo Gift Source: From our PPAI Trade Newsletter: We've undercovered this insightful article: "I’ve been wanting to start a garden for nearly two years. It&...

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